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Advertising & Stop Motion Photography
Stop Motion
Specializing in stop-motion videos, recently I directed over 40 projects for Kroger and its brands, including Ralphs, Fred Meyer, and 16 others. These projects typically include 2-3 minute entertaining educational videos that promote food products and demonstrate how to use them for holidays, seasonal occasions, or everyday purposes. The seasonal and series-driven recipes often feature "tips and tricks" aimed at inspiring customers to buy new products and fresh food.
Product Feature
Holiday Recipe + Products
Seasonal Promos
Fall
Promotions
Halloween Boo-cuterie Boards (Sweets + Savory) | Kroger
This project featured on Kroger's Halloween holiday landing page, showcasing ways to be creative for a character board. The page included options to "shop" the products in the video.
How to Set a Table for
Thanksgiving | Kroger
Featured fun ways to fold napkins and how to set a formal table ending in an inspirational Thanksgiving dinner. Used as a Thanksgiving Holiday web experience to enhance the holiday landing page.
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Volume!
Back to School (Breakfast + Lunch) | Kroger
30 sec spot to feature specific food brands to make lunches & snacks, plus gear for "Back to School" shopping season.
Pumpkin Recipes 3-ways | Kroger
This project featured on a fall recipe page. Featured along with all the products used in each recipe for an easy "click to buy" experience.
Winter
Promotions
Christmas Inspirational Breakfast | Kroger
This project featured was one of my favorites! It was used on Kroger's Christmas Holiday landing page. It was coupled with thumbnails of all the food products featured in the video, making a easy shopping experience.
New Years's Eve Champagne Cocktails | Kroger
This project was featured on the New Years web page. It had four cocktail recipes. It was along side products with an easily clickable products to build your own.
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Volume!
DIY Holiday Gifts Baskets | Kroger
Featuring great winter holiday gift ideas & a quick tutorial how to use the basket ingredients. Holiday website experience, paired with a shopping for products section.
Football / Tailgate
Season
How to Build a Snack Stadium (Super Bowl ) | Kroger Co
This cute snack stadium build uses simple solutions to a big build, convenient containers for a super spread for the Super Bowl! Featuring a fun football play. Website experience used for Super Bowl landing page paired with an easily clickable products to build your own.
Four Ways to Dress your Burgers | Kroger Co
Content to support "Game Day" football season. Encouraging the customer to use unique toppings. Showcasing Kroger ingredients.
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Volume!
Tailgate Like a Pro | Kroger Co
Tips and tricks to make your tailgating party even better plus three easy recipes. Website video on seasonal landing page with a quick "at-your-fingertips" shop-this-video experience.
Serve Up a Chicken Wing Snack Board | Kroger
Content to support "Game Day" football season. Encouraging the customer to make 3 unique chicken wing flavors. Showcasing ingredients to shop for.
Summer
Promotions
Summer Recipes and Outdoor Dining Tips (Sangria, Hot Dog Bar, & Jello Swimming Pool Recipes) | Kroger
I loved making this one so much! This was the first video I was inspired to add sound effects. This project was featured on Kroger's Summer landing page. It was coupled with featured food products for a"shop this recipe" experience.
How to Make the Most of your Mango (Mango Tips + 3 Mango Recipes) | Kroger
This project featured on a Summer landing page. Educating customers how to ripen + cut a mango and three recipes that include mange featuring Kroger products.
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Volume!
How-to Make 2 Tomato Appetizers | Kroger
Fun yet simple recipes to inspire customers to use fresh ingredients! Website experience used on a summer recipe page paired with click to all the products to build your own.
Three Recipes for a Pride Party + Charcuterie Inspiration | Kroger
Featuring three colorful recipes for a Pride Party inspiring customers to get creative.
Easy Meal
Planning Series
Meal Planning Series: Part 1 - Easy Vegetarian Weeknight Dinners | Kroger
A meal planning video series. A planning guide for the week featuring "easy" meals around one meat source.
Meal Planning Series: Part 3 - Easy Weeknight Chicken Recipes | Kroger
A meal planning video series. Chicken meal planning guide for the week featuring "easy" meals.
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Volume!
Meal Planning Series: Part 2 - Easy Weeknight Beef Recipes | Kroger
A meal planning video series. Beef, meal planning guide for the week featuring "easy" meals.
Family
Recipes
How to Cook a Meal in an Air Fryer | Kroger
Recipes to create a full meal using an air fryer. Website recipe landing page, featuring video, paired with each recipe and options to "shop this recipe."
How to Make Three Different Pizzas from Scratch | Kroger
Recipes to create more exciting pizzas from scratch at home. Used on website recipe landing page featuring Kroger products, with options to "shop this recipe."
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On
Volume!
How to Cook Ground Beef + Recipes Featuring Kroger products | Kroger
"How to cook ground beef" apparently is one of the most Googled cooking questions. This educational video is another way to get in front of new viewers.
Spring
Promotions
Valentine Surf & Turf Combinations + Tips on Seafood Prep | Kroger
Three way you can make a surf & turf meal for Valentines Day. Used on website recipe landing page featuring Kroger products, with options to "shop this recipe."
How-to Make Deviled Eggs & Other Deviled Egg Ideas | Kroger
Featured on website Easter holiday landing page, along side recipe cards with options to "shop this recipe."
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On
Volume!
Three Easter Baskets + Recipe, Craft Guide, & Product Features | Kroger
Featured on the Easter landing page. Beneath the video featured products to include in your Easter basket plus options to shop the recipe or craft items.
Grass roots
Stop Motion
Stop motion videos, directed for a "grass roots" feel for Hipcooks - Boutique Hands-on Cooking School. Typically shorter videos that educate the student about a concept or just a quick recipe. Created as free content to add value for her customers or engaging content for the monthly newsletter.
